A Clockwork Orange Essay -- A Clockwork Orange Essays

A Clockwork OrangeWe are first introduced to Alex (Malcolm McDowell) in the federation of his posse, strangely sipping drugged milk in a freakish bar with anatomically indiscrete manikins serving as tittie-taps and tables. The ensuing scenes flash from Alex and his three droogs savagely beating an old man to a violent rape scene to a semi-chaotic gang-brawl. The story is of Alex and his love of the old ultra-violence, his act of murder, his betrayal and imprisonment, and his cure (twice). vary from Anthony Burgess 1962 novel, A Clockwork Orange is in part a answer to psychological behaviorism and the age of classical conditioning. While in prison, Alex is selected for a special(prenominal) treatment that will cure him of his impulses to rape and brutalize. The treatment is in fact a simple conditioning processAlexs eyes are propped rough and his body restrained so that he must watch a series of graphic images while experiencing an injection induced illness. The illness becomes his conditioned response to brutality, rape, and, accidentally, his much beloved Beethovens 9th symphony....

Book Review of The Things they Carried Essay -- essays research pape

Tim OBriens, The Things they Carried is a riveting tale of struggle and sacrifice, self indulgence and self pity, and the intrapersonal battles that reeked butchery on even the most battle tested soldiers. OBrien is able to express these ideas through eloquent writing and descriptive language that makes the reader obtain as if he were there. The struggle to avoid cowardice is a prevailing idea in all of OBriens stories.In On the rainy River, OBrien writes of intrapersonal struggle in its most profound form. The gripping torture of indecision seemed to paralyze Lt. Jimmy Cross in every move he made. Fear is what kept him away from the war, and fear is what made him join his countrymen in battle. A pacifist who did not support the war, the narrator Jimmy Cross was squeeze to make the difficult decision of what was more important to him. In the end, it was Crosss reluctancy to deal with the consequences of pacifism which made his decision to go to war. That indecision seems to conf ront with Cross throughout the book and causes him much hardship in many of the short stories.The struggle to avoid cowardice is very important to the narrator. In his magazine near the Canadian border, he has much time for self reflection. That self reflection seemed to be something very necessary for Lt. Jimmy Cross. While there, he notice that devotion to his family, his hometown, and his country was stronger than devotion to his own mora...

Odysseus and Aeneas Similar with Important Differences :: Essays Papers

Odysseus and Aeneas Similar with Important Differences half(prenominal) of the room had their faces painted orange and brown. Half of the room had their faces painted black and yellow. I sat and looked at the other side of the room with total disgust. How could they call themselves Clevelanders as they sat and cheered on the resistance?Then it hit me.They didnt none of them called themselves Clevelanders. As I looked around the lounge of Twin Towers, I realized that most of these fans were here to cheer on their home team in the first Cleveland Browns-Pittsburgh Steelers game in three long years. The fans varied in hometown. This ethnocentrism can be traced back all through and through history even back to the times of Homer and Virgil. Odysseus and Aeneas were both hometown heroes, and both were also despised by their opposing countries. Odysseus and Aeneas, both epic heroes, were very uniform but there are some differences. The differences between Odysseus and Aeneas ar e representative of their Greek and Roman cultures respectively.Odysseus and Aeneas both have an extremely different view of what the signification of home is. They also have a contrasting value of importance on home. This is a parallel that follows them throughout their lives.Odysseus left home to fight in the Trojan War. He left to serve his country. After hard work he was victorious. He was forced to go to Hell and back when he was to go home. Of course he did take a long break in paradise to experience the good life. Odysseus landed on the island of Calypso. She is immortal and fell in love with Odysseus. They spent the days having passionate sex and he had the opportunity to stay there forever drinking nectar and eating ambrosia.So whyd he leave?He wanted to go home.Home is extremely important to Odysseus just as home is important for most Greeks. Greece is not a huge country. At no point in history did Greece become a large empire taking over great amounts of land . Greece is a specific place and the Greek traditions are found only within the borders.Aeneas also went to fight in the Trojan War. He also was a interior(a) hero. He was a great warrior. Both Odysseus and Aeneas were trying to head home.

I Never Promised You a Rose Garden by Joanne Greenberg Essay examples -

I Never Promised You a Rose Garden by Joanne Greenberg Schizophrenia has long been a devastating genial illness and only tardily have we begun to see an improvement in our capabilities to treat this disorder. The development of neuroleptics such as, Haldol, Risperidal, and Zyprexa have given psychiatrists, psychologists and their patients great hope in the battle against this mental disease. However, during the 1960s, drugs were not available and psychologists relied upon psychotherapy in order to treat patients. I Never Promised You a Rose Garden, is a description of a sixteen-year-old girls battle with schizophrenia, in the 1960s. Deborah Blaus illness spanned three years, in which she spent her life in a mental institution. The book itself is a semi-autobiographical account of Joanne Greenbergs experiences in a mental hospital during her own bout with schizophrenia. She presents her experiences by relating them to Deborah. The legend was written to help fight the stigmatisms and prejudices held against mental illness. In the late 1960s, reactions to mental illness generally devolve between two polarized attitudes. One, popular with the counterculture generation, romanticized mental illness as an altered state of consciousness that was rich in artistic, creative inspiration. The protagonist of this myth was the hurt artist who poured out his or her soul in writing or art between periods of mental breakdown Sylvia Plath, Vincent Van Gogh, and Virginia Woolf are only a few such individuals whose artistry is practically inseparable from the idealized myths of their mental instability. Often their periods of mental breakdown were a source of inspiration, but before unmatchable romanticizes their mental illnesses, it necessary to remember that all three committed suicide.On the other end of the spectrum, mental illness was stigmatized as a weakness or fatal flaw on the part of the sufferer. Even today, many uninformed people regard mental illness as a stigmat ized condition, shrouded in fatal secrecy and negative stereotypes, to be described with frightening or belittling euphemisms. In the late 1960s, when Greenbergs novel was published, mental illness was even more be amiss and feared. The reading public had absorbed centuries of inaccurate information about mental illness, all based on prejudice, ignorance, and fear.Because of he... ... is sufficient to treat schizophrenia. Still, these new findings certainly do not invalidate the importance of empathy and understanding in the treatment of schizophrenia. Greenbergs desire to garner sympathy, respect, and understanding for sufferers of mental illness is still a valid concern, and her novel remains valuable as a sympathetic portrayal of mental illness. Although this novel uses outdated treatment methods, it does succeed in allowing the reader to see into the sound judgement of a mentally ill person. Greenberg portrays the problem of mental illness from different perspectives. She de tails Jacob and Esther Blaus struggle with self-doubt, blame, and the stigma of their daughters sickness. The novel also portrays the difficult, stressful work take of the medical professionals and the staff who work with mentally ill patients. However, most importantly, Greenberg portrays the experience of mental illness from the patients point of view. Struggling with mental illness is not glamourous or easy. The road to recovery is lined with setbacks, doubt, and fear. It takes a great deal of courage and perseverance on Deborahs part to face her illness and fight it through with(predicate) treatment.

Flannery O’Connor’s Short Story A Good Man is Hard to Find Essay

Flannery OConnors Short Story A favourable Man is Hard to Find Flannery OConnors personal views on the justification of religion and the resulting world or corruption and depravity are apparent in her short story A Good Man is Hard to Find. She analyzes the basic plight of human existence and its conflict with religious conviction. The first two-thirds of the narrative set the stage for the grandmother, representing traditional Christian beliefs, to collide with The Misfit, representing modern scientific beliefs. The core of symbolism and the magnet for interpretation is at the end, the conversation amid the grandmother and The Misfit. The conversation represents the examination of the clash between animal and metaphysical human nature and the Misfit is the literary depiction of the outcome of that clash. The grandmother is based on conventional Southern women. She dresses in her Sunday outperform so that noone would be mistaken as to her status as a lady, an issue at the heart of every true Southern woman. She related stories of white-haired mansions and of the little pickaninny by a door. This was not a racial comment because for it to be there would have to be an intent to insult an African American and there was not. This was written to further convey the notion of her embodying all the true characteristics of Southern women, including their adherence to devout Christianity. The Misfit exemplifies the cold, contemporary world. In the conversation The Misfits declar...

Flannery O’Connor’s Short Story A Good Man is Hard to Find Essay

Flannery OConnors Short Story A Good Man is inviolable to Find Flannery OConnors personal views on the justification of religion and the resulting world or corruption and depravity are apparent in her short story A Good Man is Hard to Find. She analyzes the basic plight of human existence and its conflict with religious conviction. The first two-thirds of the narrative set the stage for the grandmother, representing traditional Christian beliefs, to collide with The Misfit, representing juvenile scientific beliefs. The core of symbolism and the magnet for interpretation is at the end, the conversation between the grandmother and The Misfit. The conversation represents the examination of the clash between animal and metaphysical human nature and the Misfit is the literary depiction of the outcome of that clash. The grandmother is based on conventional Southern women. She dresses in her Sunday best so that noone would be mistaken as to her status as a lady, an issue at the heart of e very true Southern woman. She related stories of old mansions and of the little pickaninny by a door. This was not a racial comment because for it to be there would have to be an intent to insult an African American and there was not. This was written to further convey the notion of her embodying all the true characteristics of Southern women, including their adherence to devout Christianity. The Misfit exemplifies the cold, contemporary world. In the conversation The Misfits declar...

Violent Video Games Might Be to Blame for Violent Behavior

Violent Video Games Might Be to Blame for Violent air Is Media Violence a Problem? ,2010 - Top of smorgasbord Bottom of Form Mark and Keisha Hoerrner, VideoGameViolence,Childrens Voice, vol. 15, January/February 2006. Copyright 2006 Child Welfare League of America. All Rights Reserved. Reproduced by permission. Mark Hoerrner is a writer and the author of several articles on the medias effect on children. Keisha Hoerrner is department chair of Kennesaw State Universitys First-Year Programs and a researcher who specializes in children and media issues.While many parents scoff at letting their children watch hot movies, they often consent to buying violent videogames for their teenagers without checking the industry ratings. Researchers contend that a link exists between violentvideogames and real-lifeviolencein teenagers and tender adults. Violent images dont necessarily create violent children, but gamers learn thatviolenceis an accepted means to solve problems, and they perfect shooting skills as though they were use real weapons.Even though games can teach children valuable coordination skills, parents and caregivers need to make sure that their children only view age-appropriate content and are made aware of the deflexion between on-screen actions and socially acceptable behavior in the real world. Thomas has a 21-inch flat-screen monitor and an optimized computer with a 4 GHZ processing stronghold. His straining drive is fast and large hes packed in close to three gigabytes of RAM and has avideocard with dual 512K processors. Its all about speed and graphical processing. Hes jacked in to a high-speed Internet connection, and hes off and running.Thomas isnt a programmer or a network engineer, though hes considering that as a theory for the future. He doesnt occupy to worry about that now, thoughhes only 13 years old and has a long time to make up his judgement about a career. For now, hes content with the fact that in the next three hours, hell co mmit 147 felonies including aggravated assault, murder, attempted murder, robbery, ar male child, burglary, conspiracy, assault with a dementedly weapon, drug trafficking, and car theft while violating just about every section of the RICO Act, the nations nti-organized crime law. Hell even be so brazen as to gun deck bystanders and police officers and will personally beat some bingle to death with a golf club. All without ever leaving his room. - A Link to Violent Behavior Retired Lt. Col. Dave Grossman, a former U. S. Army Ranger and tactical trainer, asserts thatvideogames are progressively training children to kill. Learning, he says, happens all the time, especially during active play.The subject of that active play, however, can be negative or positive. Grossman has authored two books on the connection between violent media and actualviolence. He argues that children learn to use weapons and become sharpshooters done simulated games the same way soldiers use simulations t o improve their shooting precision. Just as children can improve their phonics withLearn to Read with Winnie the Pooh, they can learn to shoot with deadly accuracy playingDoom,Splinter Cell,Hitman, and other(a) first-person shooter games.Grossman has been a consultant to a number of school systems following deadly shooting incidents, assisting with grief counsellor and understanding what brings children from what should be a carefree time in their lives to the point of committing multiple murders. In his book,Stop Teaching Our Kids to Kill A Call to Action Against TV, icon &VideoGameViolence, Grossman says that in 1997s high school shooting in Paducah, Kentucky, the 14-year-old who opened fire on a before-school prayer group get eight out of eight shots on eight different targets.Five of those were head shots gunshot wounds to the head. According to the FBI, in shootouts less than three meters from their targets, trained law enforcement officers land, on average, one out of f ive shotsthese are trained officers who are familiar with their weapons. The teenage shooter had never held a real gun before his shooting rampage, Grossman says. He had, however, spent long hours playing first-person shooter games that simulated killing with the same weapon he used that morning.Grossman, who now travels the country talking to police departments and educators, asserts that the combine of playing these games and watching violent movies taught the youth how to load, actively target, and shoot as if he had been watching an instructionalvideo. - Making Right or Wrong Choices distant watching avideoor television show, a child is actively making choices and weighing options when playingvideogames. He or she is rewarded for true behaviors, which, depending on thegame, may range from solving a puzzle to opening fire on a group of bystanders. In a violentvideogame, you rehearse the entire aggression sequence from beginning to end, says mediaviolenceresearcher Craig A. An derson, chair of Iowa State Universitys Department of Psychology. You bear to be vigilant, looking for enemies, looking for potential threats you have to decide how to dole out with the threat, what weapon to use, and how to use it and then you take physical action to behave aggressively within thegame. Its society, not science, that must decide how to deal with the negative effects of violentvideogames.We have considerable evidence these games cause violent behavior, Anderson says, pointing to hundreds of scientific studies onvideogames, and to a greater extent than 3,000 on the effects of other violent media, that he says all suggest a causal link between violent behavior and the consumption of violent content. This isnt an overt link, he cautionsa child isnt likely to go out and commit a major felony after playing a violentgamefor an hourbut children will act to a greater extent aggressively and show more negative social action, such as the intent to doviolenceto another person , over time. Positive Aspects of Video Games Anderson is fond to note, however, that games have positive aspects. He bought his son a copy of the flight simulatorgameFlight Unlimitedand a realistic joystick and foot pedal. His son spent considerable time learning to fly, which paid off when the child went to a NASA summer camp and was assigned the role of pilot on a space shuttle mission simulator. Andersons son was able to land the craft on the first try, something camp organizers said had never been done.Anderson credits the flight simulator as the catalyst for helping his son develop the necessary skills. In a study at the University of California, Santa Barbara, diabetic children who received avideogameshowing them how to better bear off their illness had improved blood sugar control and fewer emergency room visits. Videogames are great teachers and great motivators, Anderson says, but they can be misused. Its society, not science, that must decide how to deal with the negativ e effects of violentvideogames. To this end, thevideogameindustry helped create the Entertainment Software Rating be on (ESRB) to develop a system of ratings forvideogames to define content for parents and allow them to make informed purchasing decisions. ESRB ratings include six age-based rating symbols, ranging from EC-Early Childhood to AO-Adults Only, and more than 30 content descriptors (such as MildViolence, IntenseViolence, SexualViolence, Partial Nudity, Drug Reference, and Simulated Gambling) that indicate elements in agamethat may have triggered a particular rating or may be of interest or concern to the buyer.Full TextCOPYRIGHT 2010 Greenhaven Press, a part of Gale, Cengage Learning. Source source Violent Video Games Might Be to Blame for Violent Behavior. Is Media Violence a Problem? Stefan Kiesbye. Detroit Greenhaven Press, 2010. At Issue. Gale Opposing Viewpoints In Context. Web. 31 Oct. 2010. written document uniform resource locator http//ic. galegroup. com/ic/ovi c/ViewpointsDetailsPage/ViewpointsDetailsWindow? displayGroupName=Viewpoints&prodId=OVIC&action=e&windowstate=normal&catId=&documentId=GALE%7CEJ3010187219&mode=view&userGroupName=lemo21048&jsid=dbc3cbe328c3b8eaa54c12c32c45bb32 Gale Document NumberGALEEJ3010187219

A Study on Gardners theories on Intelligence

Intelligence washstand be defined in umteen different signifiers. Many theoreticians have non been fitted to put out the construct of intelligence to an exact definition. However, this is non the instance for certain theoretician. Harmonizing to Gardner, intelligence is is a sort of substance, of material , that different state have in different grades, like cholesterin or blood sugar . Gardner was non the l unmatched theoretician that has laid this construct out. Kowalski and Westen were besides able-bodied to specify intelligence in their text edition. Harmonizing to them, intelligence refers to the application of cognitive accomplishments and cognition to larn, solves agate lines, and obtains terminals that argon valued by an person or civilization. They besides believed that intelligence plays a major authority in civilization, in that, each civilization has its ain patterns that help persons like us recognize which rational qualities argon socially accepted ( Kowalsk i & A Westen, 2009, p. 265 ) . Although the many theories about intelligence are present, Gardner has the most effectual and modern one. In the early 1980 s, he introduced his theory of multiple intelligence where his end was to interrupt plenty the construct of intelligence.Dr. Gardner has written many books about his multiple intelligence theory, nevertheless he placed more attending to one called Frames of Mind The Theory of four-fold Intelligences . In this book he tries to exemplify the fact that people posses eight different intelligences, stating that persons have higher intelligences in some countries and lower intelligences in others. He believed that people can make better when the work that needs to be done is extremely correlated to the country in where persons posses the higher intelligence. The eight intelligences that Gardner provinces are displaced as the followers musical, bodily/kinesthetic ( which is how we control our organic structure motions ) , spacial ( the ability to make mental images ) , lingual or verbal, logical/mathematical, naturalist, intrapersonal ( organism able to ascertain oneself ) , and interpersonal ( 1s behavior in societal state of affairss ) ( Kowalski & A Westen, 2009, p. 279 ) .Identifying the assorted types of Gardner s intelligences has helped me detect that the theory greatly affects my personal success. non merely is this true for my ain success, but, many of these intelligences can impact everyone s day-to-day lives. For me, the most of import intelligences that have helped me win in the yesteryear are lingual, logical/mathematical, and interpersonal. These intelligences that I posses, I would see them to be my strengths. Bing able to pass on good with others, being able to analyse and theorize thoughts, and playing an chief(prenominal) croak in certain state of affairss all have played a major function in my ability to win. In the undermentioned summary of intelligences, we will be speaking about merely three of these eight intelligences and how they can impact my personal success in life. Having these qualities has built a stool downing point in my life and it will go on to assist me make my long term ends every bit good as my short ends such as having my Bachelor s grade.The first intelligence that is most of import to me in my ain success in life is the Linguistics. Linguisticss can run anyplace from being able to utilize a linguistic communication decently to complicated grammar. Harmonizing to Gardner, linguistics besides involves being cognizant of patois production and composing a linguistic communication, being able to larn multiple linguistic communications, and the contents of the linguistic communication and being able to routine them to existent life state of affairss so one can win. The lingual attack besides states that one should hold the ability to talk efficaciously so that one can show him/herself. Language can besides be used to retrieve certain informa tion and utilize the information for future mentions. commonplace talkers, attorneys/law enforcement, writers, and other professional linguist, are harmonizing to Gardner, genitive of this type of intelligence at higher degrees than others.Mathematicss and logical thought go manus in manus, in that, both involve abstract thought every bit good as being able to ground both inductively and deductively. Peoples who posses this type of intelligence, like me, normally try to happen logic in about every undertaking that needs to be completed. For illustration, if a professor shows me a math job, I normally look at it a few times and reappraisal in my caput what I have learned so far in how to jaunt about work outing the job. In this instance I am believing in a logical manner because logics, for me, are being able to interrupt down big constituents to smaller 1s so that one can finish a undertaking easier. This intelligence besides involves how much of a job one can work out, being able to finish mathematical operations, and besides analyzing consequences utilizing scientific attacks. When Gardner talks about this peculiar type of intelligence, he states that one has the ability to see forms and think in a logical mode. This type of intelligence is of import in my personal success because it has helped me, and still does, in being able to go through a math or scientific discipline category without holding to fight.The last type of intelligence that plays a function in accomplishing my ends is intrapersonal. To me, holding this intelligence is a privilege because I enjoy being able to work in groups and doing new friends. When run intoing new people being interpersonal aids me in placing and understand others motivations and intent. It helps me as a pupil because it allows me to work efficaciously with other pupils during group documents or undertakings. It besides helps me understand what the other individual wants and what the cardinal incentive that is maintaini ng my group together. My personal belief about this peculiar intelligence is that it can avoid differences among a group of persons because they would be able to understand one another and in the occupation industry, particularly these yearss, it is really of import that one learns how to get by with other employees. Peoples working in retail normally have a stronger interpersonal intelligence along with instructors and political figures.My personal success is my cardinal incentive. Personally my sentiment about Gardner is that he was right about his theory of multiple intelligences because even though he stated each person is different in what type of intelligences he/she possesses, he besides stated that an person s civilization affects our intelligence. Turning up in a society where math and scientific discipline was a boastful issue, my intelligence in those countries is much higher than it is in something like humanistic disciplines.

Pain Management

PAIN MANAGEMENT WITH THE CORRECT TOOLS Lorin Fernandez TESC Health Assessment NUR-416 Dr. Pamela S. Card February 24, 2013 approach Cancer patients, end of life patients, patients with chronic diseases, and patients with a simple complaint of unhinge are all entitled to the best inconvenience oneself management purchasable for their specific needs. This topic is of particularly important for nursing professionals who need to have the knowledge to adequately survey and manage a patients wo(e) with the correct tools in the various clinical settings.Pain is not one dimensional author Hughes presents a detailed article describing all three chronic pain syndromes that are relevant to mitigatory care. Authors Arbour and Gelinas provide a glimpse into the implementation of the newly created Critical-Care Pain Observation utensil (CPOT). Arbour, C. , & Gelinas, C. (2011, December). Setting Goals For Pain care When Using A Behavioral Scale Example With The Critical-Care Pain Observat ion Tool. Critical Care Nurse, 31(6), 66-68. ttp//dx. doi. org/Ebscohost The article presents the new implementation of the Critical-Care Pain Observation Tool (CPOT). The CPOT was developed to help unfavorable care nurses recognize pain in their critical nonverbal patients. The tool has been developed to help the healthcare provider assess the patients pain through a whole body assessment. The table incorporates a facial expression marker, body movement, ventilator assessment, and muscle tensity evaluation.The scores are rated from 0 to 2 in each category with a total score from 0 to 8. The behavioral observational tool has been shown to be effective in helping nurses discriminate between pain and other states of anxiety or fear. Hughes, I. D. (2012, July). Assessment and management of pain in older patients receiving palliative care. Advanced illness, 24(6), 23-29. http//dx. doi. org/EbsCohost Palliative by definition is relieving pain or alleviating a problem without dealing wi th the underlying cause.Patients in need of palliative care for the about part have a poor prognosis due to active progressive, advance disease. Author Hughes presents nursing to play a key role in palliative care because of the interaction with patients in their daily routine. Author Hughes also points how important it is to have a knowledgeable nursing staff that can aright aid patients in their time of need. Conclusion In essence the primary goal of palliative care is to achieve the best quality of life for patients utilizing pain management and holistic care to achieve patient comfort.Both palliative and critical care settings utilize the three definitions of pain syndromes for pain management. Both palliative and critical care use their own set of tools specially designed to help aid in the treatment of their particular patient population. This author found the articles provided brain wave into two completely different therapeutic areas for which the primary goal is to prope rly treat, assess, and holistically manage patients pain. References Arbour, C. , & Gelinas, C. (2011, December). Setting Goals For Pain Management When Using A Behavioral ScaleExample With The Critical-Care Pain Observation Tool. Critical Care Nurse, 31(6), 66-68. http//dx. doi. org/Ebscohost Hughes, I. D. (2012, July). Assessment and management of pain in older patients receiving palliative care. Advanced illness, 24(6), 23-29. http//dx. doi. org/EbsCohost

Hazel Essay

cob who worked for Fortune 500 Company for 15 years shows her loyalty and devotion in the familiarity. It is surprising therefore why she was one of the chosen employees to be terminated by the new CEO to downsize the company. It is a question whether hazelnut tree tried to ask the company why she was terminated despite the feature that she has been with the company in the farsighted period of conviction. It is a film for her to know to fully understand the reasons. It might be even beneficial for her in long run to improve her weaknesses, flaws and mistakes if there are any.The rejection shes receiving from her application in finding employment must be very hard for her. But her need of survival motivated her to try another line of job. It must be very challenging since she was used to office or paper works perhaps, from the company she previously worked to. Moving lawns, weeding gardens, and trimming shrubbery are all not an easy job. It requires so much energy, effort and perspiration. But Hazel perceived it optimistically believe that it will do her good in the long run.After 15 years being used to be governed and overshadowed by the companys superiors, rules and policies, Hazel is now taking a different path. She can be more creative in this way in managing her life in terms of time management, communication with her clients, service price and all. Now everything is not routinary. In addition to this she can be more in touch with her clients thus creating opportunities to make friends and get a line more. From being an employee, she now has her own business in accordance to her interest and creativity.She can creatively fashion her neighbors backyard. Her business will in conclusion give her opportunities to apply her learnings from her previous job. It is not bad to make some switch in career at times curiously with Hazels case after a number of years of building experience and gaining knowledge in one particular field or profession. However sw itching a career can be wonderful chance to identify some careers that match well with your skill set and personality. Hazel will learn to be flexible in the long run who can both explore blue and white collar jobs.

Mercedes-Benz Advertising Brief & Strategy

yrly root 2011. Key Figures Daimler Group 2011 Amounts in millions of euros receipts Western Europe so Germany NAFTA in that locationof building blocked States Asia thereof China different foodstuffs Employees ( declination 31) Investment in property, plant and equipment Research and suppuration ingestion thereof capitalized Free cash flow of the industrial business EBIT Value added Net profit/loss Earnings/loss per portion out (in ) Total dividend Dividend per shargon (in ) 106,540 39,387 19,753 26,026 22,222 22,643 11,093 18,484 271,370 4,158 5,634 1,460 989 8,755 3,726 6,029 5. 2 2,346 2. 20 97,761 38,478 19,281 23,582 20,216 19,659 9,094 16,042 260,100 3,653 4,849 1,373 5,432 7,274 2,773 4,674 4. 28 1,971 1. 85 78,924 36,458 18,788 19,380 16,569 12,435 4,349 10,651 256,407 2,423 4,181 1,285 2,706 -1,513 -4,644 -2,644 -2. 63 0 0. 00 2010 2009 11/10 % remove +91 +2 +2 +10 +10 +15 +22 +15 +4 +14 +16 +6 -82 +20 +34 +29 +24 +19 +19 1 Adjusted for the effects of coin tran slation, emergence in tax income of 10%. Divisions 011 Amounts in millions of euros Mercedes-Benz Cars EBIT receipts Return on sales Investment in property, plant and equipment Research and education expenditure thereof capitalized Unit sales Employees (December 31) Daimler Trucks EBIT tax income Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Mercedes-Benz Vans EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Daimler Buses EBIT Revenue Return on sales Investment in property, plant and equipment Research and development expenditure thereof capitalized Unit sales Employees (December 31) Daimler monetary Services EBIT Revenue New business Contract volume Investment in property, plant and equipment Employees (December 31) 1,312 12,080 33,521 71,730 21 7,065 162 4,418 3. 7% 103 225 32 39,741 17,495 835 9,179 9. 1% 109 358 126 264,193 14,889 1,876 28,751 6. 5% 1,201 1,321 251 425,756 77,295 5,192 57,410 9. 0% 2,724 3,733 1,051 1,381,416 99,091 2010 2009 11/10 % change 4,656 53,426 8. % 2,457 3,130 940 1,276,827 96,281 -500 41,318 -1. 2% 1,618 2,696 913 1,093,905 93,572 +12 +7 . +11 +19 +12 +8 +3 1,332 24,024 5. 5% 1,003 1,282 373 355,263 71,706 -1,001 18,360 -5. 5% 597 1,116 368 259,328 70,699 +41 +20 . +20 +3 -33 +20 +8 451 7,812 5. 8% 91 267 29 224,224 14,557 26 6,215 0. 4% 113 193 0 165,576 15,226 +85 +17 . +20 +34 +334 +18 +2 215 4,558 4. 7% 95 223 31 39,118 17,134 183 4,238 4. 3% 78 212 5 32,482 17,188 -25 -3 . +8 +1 +3 +2 +2 831 12,788 29,267 63,725 12 6,742 9 11,996 25,066 58,350 14 6,800 +58 -6 +15 +13 +75 +5 Daimler Marken Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial ServicesInnovation and Growth We invented the simple machine and now we are passionately shaping its prospective. As automot ive pioneers, we see it as whatever(prenominal) motivation and a duty to broaden our tradition with groundbreaking technologies and superior products. We do our very opera hat for customers who expect the best, and we live and breathe a agriculture of operational excellence based on touchd values. Our corporate history features numerous innovations and pioneering achievements they are the foundation and ongoing inspiration for our claim to use upership in the auto motive industry. At the analogous time, our thoughts and actions are guided by the principle of sustain satisfactory mobility.With tailored products, we intend to enter modern markets and attract redundant groups of customers. Our goal is to lead our industry in name of unit sales, revenue and favorableness and to do so in all in all the businesses in which we are active. By means of profitable harvest-home, we want to create lasting added value for our shareholders, customers and employees, and for society in general. Dieter Zetsche Wolfgang Bernhard Christine HohmannDennhardt Wilfried Porth Andreas Renschler Bodo Uebber Thomas Weber Contents This one- socio-economic class trace decoctes on the forward-looking products and serve with which we intend to utilize the growth opportunities attainered worldwide while making a contribution to the mobility of the future.More details are provided inside, particularly on pages 28-69. command data on Daimler and on the year 2011 bunghole be found in the commencement exercise section of the encompass. The Groups pecuniary position, liquidity and capital resources, and profitability are described and analyzed in the Management Report. Other sections provide information on our divisions, the topic of sustainability, corporate ecesis and the merge monetary statements. 2 Annual Report 2011 Contents 1 To Our Shareholders (pages 4-27) 4 10 14 16 22 24 Important Events in 2011 chairwomans earn The climb on of Management Report of the supervisory maturate The supervisory carte du jour Daimler Shares Sustainability (pages 144-155) 146 148 152 154 Sustainability at Daimler Innovation, Safety and the Environment Human Resources Social business 6 embodied Governance (pages 156-175) 2 Innovation and Growth (pages 28-69) 30 36 40 46 52 58 62 66 Innovation on a Grand Scale The New Compact Cars The Fascination of electrical Mobility What Will Move Us Tomorrow? Global Success Made by Daimler guest Care Worldwide The Future Is Our Element The Avant-garde of Future Mobility 158 161 167 169 175 Report of the audit Committee wage Report legality and Compliance corporate Governance Report Declaration of Compliance with the German Corporate Governance Code Consolidated Financial Statements (pages 176-251) 178 179 Consolidated Statement of Income Consolidated Statement of umbrella Income/Loss Consolidated Statement of Financial Position Consolidated Statement of Changes in Equity Consolidated Statement of Cash Flows Notes to the Consolidated Financial Statements Responsibility Statement Independent scrutiniseors Report 3 Management Report (pages 70-127) 72 86 98 105 108 111 112 113 121 Business and General Conditions Profitability Liquidity and detonating device Resources Financial Position Daimler AG (Condensed version according to HGB) Overall Assessment of the Economic Situation Events after the End of the 2011 Financial Year Risk Report Outlook 180 181 182 183 250 251 Additional Information (pages 252-256) 252 254 255 256 Ten Year Summary Glossary Index International Representative Offices Internet Information Addresses Daimler Worldwide Financial Calendar 2012 4 The Divisions (pages 128-143) 130 134 138 140 142 Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services 3 1 To Our Shareholders Important Events in 2011 Important Events Gottlieb Daimler and Carl Benz invented the auto in 1886. The year 2011 was therefore marked by the commemo ration of the 125th anniversary of the auto mobile, which started on January 29 with the official celebrations at the Mercedes-Benz Museum. They were followed by various public events, including s incessantlyal organise during the automobilemobile Summer in Stuttgart.Our employees enthusiastically celebrated the anniversary at numerous parties in the issue plants and sales-and-service centers. Following in the footsteps of Gottlieb Daimler and Carl Benz, we will reinvent the automobile again and again, thus shaping the future of mobility. And in jubilee year 2011, we created the right conditions for sustainable and profitable growth with a burst of cancel models and some essential strategic decisions. 2011 Q1. 11 25th anniversary of the automobile. On January 29, 1886, Carl Benz changed the world. He applied to the Berlin Patent Office to register his vehicle with gas-engine propulsion chthonian patent tot 37435.Daimler starts jubilee year 2011 with official celebrations unde r the heading 125 Years Inventor of the Automobile. Daimler and Toray found a joint venture. Toray Industries, Inc. and Daimler plan to jointly produce and market automobile components do of carbon-fiber-reinforced plastics (CFRP). New C-Class coupe. The two-door has its world premiere at the Geneva Motor Show in early March 2011. It deliberately targets vernal customers as healthy as existing ones, and allows a particularly sporty entry into the coupe world of MercedesBenz. The new generation of the C-Class sedan and wagon and the new SLK roadster are similarly presented in Geneva. Presentation of the Concept A-CLASS in Shanghai.At Auto Shanghai in April, Mercedes-Benz presents the Concept A-CLASS to give an impression of the up glide slope new compact class. The proportions of the Concept A-CLASS snuff it concentrated dynamism. The cars expressive lines and surfaces are a attain feature of the new Mercedes-Benz design. supervisory advance appoints Dr. Christine Hohmann-Den nhardt to the plug-in of Management. Dr. Hohmann-Dennhardt takes charge of the newly created dialog box of Management area of Integrity and Legal affairs. She is responsible for the Legal Department, the Compliance Organization and Corporate Data Protection. New truck brand for the Indian market. In India, Daimler Trucks presents BharatBenz, its fifth truck brand.BharatBenz is the basis for the launch of a new local truck generation, which is to be produced at the new plant in Chennai. Excellent first quarter of 2011. Daimler AG achieved requital before disport and taxes (EBIT) of 2. 0 billion in the first quarter of the year (Q1 2010 1. 2 billion). This very positive earnings development reflects the ongoing upward trend in nearly all divisions. 6 1 To Our Shareholders Important Events in 2011 Dividend of 1. 85 per share. At the Annual concourse in Berlin, the Daimler shareholders vote to pay a dividend for the year 2010 of 1. 85 per share. The total dividend distribution t hus amounts to almost 2 billion. Daimler starts worldwide campaign fairplay. Live values. develop value. This campaign directs the attention of employees and executives to the issues of integrity and compliance. The goal is to develop a shared understanding among all Daimler employees of which behavior is right and which is wrong, as well as to labour a corporate culture of trusting cooperation. F-CELL World Drive reaches Stuttgart. After traveling more than 30,000 kilometers around the globe, three MercedesBenz B-Class F-CELL cars with locally emission-free drive systems cross the cultivation line in front of the Mercedes-Benz Museum in Stuttgart in due time. During the F-CELL World Drive, Mercedes-Benz impressively demonstrates the qualities of its fuel-cell vehicles with regard to performance and reliability.Presentation of new Actros. The heavy-duty Mercedes-Benz truck has been fundamentally redeveloped. The new Actros represents more than ten years of work, over 20 million test kilometers and more than 2 billion of investment in development and production technology. strategic modelling pairment with Chinese partner. Daimler AG and Beijing Automotive Industry Corporation (BAIC) sign a strategic framework agreement. A total of virtually 2 billion is to be invested in the joint venture Beijing Benz Automotive Co. , Ltd. (BBAC). Record earnings in the morsel quarter. Daimler achieves one of its best ever quarterly results in the second quarter of 2011.Group EBIT amounts to 2. 6 billion. Q2. 11 7 Q3. 11 Joint venture between Daimler and Bosch. Daimler and Robert Bosch GmbH sign agreements on the establishment of a 5050 joint venture for galvanising motors. The lodge will operate under the name of EM-motive GmbH and will develop and produce innovative electric motors for electric vehicles. Daimler Financial Services starts operations in India. The newly established subsidiary Daimler Financial Services India Pvt. Ltd. domiciled in Chennai offers cust omers and dealers a comprehensive range of finance and insurance products. Contract volume of more than US$500 million is targeted by the year 2016.Acquisition of Tognum successfully concluded. Daimler AG and Rolls-Royce Holdings plc secure approximately 99% of Tognums shares. The combination of the three companies strengths and market access will allow Tognum to become a first-class manufacturer of engine systems. Numerous Mercedes-Benz world premieres at the capital of Kentucky Motor Show. The revolutionary F125 research car allows a glimpse of the emission-free luxury sedans of the not-too-distant future. there are too world premieres of the new B-Class, the Concept B-Class E-CELL PLUS and the sodium lauryl sulphate AMG roadster. In extension, Mercedes-Benz presents the new M-Class to the general public for the first time.Presentation of Mercedes-Benz 2020 growth strategy. By the year 2020, we want to be the moment one among the premium manufacturers in terms of products, brand, profitability and unit sales. We will develop the production capacities required for our growth so that they are close to our customers and our markets. First truck from Daimler and Kamaz. Daimler Trucks and Russian truck producer Kamaz present the prototype of a jointly developed truck with Daimler components. Daimler and Kamaz will intensify their collaboration in the future, especially on truck cabs. First new Citaro delivered. Trade experts see a great future for the completely revised best-selling Mercedes-Benz city bus.It sets benchmarks in a higher place all with its safety concept and its new design. final exam approval for truck joint venture in China. The Chinese Ministry of Commerce grants final approval for Beijing Foton Daimler Automotive Co. , Ltd. (BFDA). Daimler will hold a 50% interest in the joint venture and can thus participate in the growth of the Chinese market for medium and heavy trucks. 8 1 To Our Shareholders Important Events in 2011 First Sprinte r produced in China. In addition to the Vito and Viano models, which have been successfully produced and sold in China since 2010, the Mercedes-Benz Sprinter is now also rolling off the assembly lines at Fujian Daimler Automotive Co. Ltd. The Sprinter is the first premium product in the Chinese market for large vans. Closer cooperation between Daimler and BAIC. Daimler and BAIC (Beijing Automotive Group Co. , Ltd. ) agree to extend their wide-ranging strategic partnership. The letter of intent states that both companies will assess further possibilities for technological collaboration and for vehicles with alternative drive systems. Daimler plans sale of EADS shares. Daimler and the German government have agreed in principle that the KfW Bank Group will acquire 7. 5% of the shares in EADS from Daimler. The transaction is to take lay in 2012. 50,000 customers at car2go. ar2go, the worlds first fully flexible car-rental service to operate on a per-minute basis, passes the milestone o f one million rentals. At the same time, the 50,000th car2go customer worldwide is registered at the Hamburg car2go shop. New Actros is Truck of the Year 2012. Truck journalists from 24 European countries elect the new Actros, the flagship of the Mercedes-Benz fleet of commercial vehicles, as the best truck of the year. With a total of octette titles, Mercedes-Benz is now the most successful brand in the competition for honors for technological progress. Presentation of heavy-duty Fuso truck with hybridization drive. Fuso presents its first heavy-duty truck with hybrid drive at the Tokyo Motor Show the Super Great HEV.The first test carried out under real-life conditions show that fuel consumption has been improved by up to 10% compared with conventional trucks with diesel engines. Q4. 11 9 25 years of the automobile and dainty financial results 2011 stands for both at Daimler. And that pleases us all the more because we promised you a year ago that our jubilee year would be an other successful year for your company. We kept our word with Group revenue of 106. 5 billion euros, EBIT of 8. 8 billion euros, which is well above the prior year, and net profit of 6. 0 billion euros. These arent just very respectable results they are among the best in our history. Our go down on net assets of 19. 9 percent was well above our target of eight percent. In short, we created value.And of course, our success will also benefit you The display gore of Management and the supervisory maturate will propose an increase in the dividend to 2. 20 per share at the Annual Meeting. Now what were the key developments in our divisions? At Mercedes-Benz Cars, we set three records in 2011. Never before have we had better unit sales, revenue or EBIT. This was chiefly accomplished on the strength of our Mercedes-Benz brand and its ongoing invigoration through innovative products. Whether the M- or B-Class, the C coupe or the SLS AMG roadster, our new models are all very popular. At the same time, in 2011 we defined our long-term growth strategy Mercedes-Benz 2020. At its center is the extension of our ambition to lead With the strongest brand and the best products, we aim to be number one in premium-segment unit sales as well by the end of this decade at the latest. To that end, we need to achieve sustainable, profitable growth and expand our activities close to our growing customer base. 2011 was also a very good year for Daimler Trucks. Worldwide, we were able to increase unit sales and revenue by 20 percent, and EBIT by more than 40 percent. In June, we introduced the new Mercedes-Benz Actros, our most important heavy-duty truck of this decade. It was now voted Truck of the Year. In North the States, we further strengthened our market leadership in the medium- and heavy-duty segment.And with Fuso in Asia, we increased our unit sales despite the natural disaster in Japan. 10 1 To Our Shareholders heads Letter The jubilee year of the automobile was another successful year for Daimler. But we believe we can do even better. 11 Mercedes-Benz Vans posted unit sales growth of nigh 18 percent give thanks primarily to the success of the new-generation Vito and Viano. Both models are now available in China, where we also started production of the Sprinter. At Daimler Buses, revenue and earnings decreased due to light-coloreder market demand for complete buses. However, we clearly hold the leading position in all our key markets.Exceptionally good news also comes from Daimler Financial Services, where three new records were set in 2011 for new business, nail down volume and earnings. In addition, we expanded our range of services with the new Mobility Services business unit. Here we are offering innovative service packages with a focus on sustainable mobility. All of this contributed to an excellent performance in 2011. It is all the more remarkable given that general frugal risks increased in the second half of the year due t o the crisis in the euro zone. In 2012, we will continue to face headwinds in our European markets. However, from todays perspective, we expect worldwide economic growth of around 2. 5 percent. And global automotive demand is likely to grow even faster in the years ahead.We intend to participate in this growth and to an above-average extent. 2011 was a successful and important year. But we believe we can do significantly better in the medium and long term that also applies to our share equipment casualty. We strive to attain leadership in all our businesses. In doing so, we draw on the strengths of the Daimler Group as a full-line supplier of premium cars, trucks, vans, buses and services with Mercedes-Benz as our core brand in all divisions and as an innovation and technology leader. The combination of these Daimler strengths produces potential that we intend to fully utilize in the coming years. Specifically, we have efined four strategic growth areas strengthening our core business in traditional markets, conquering new growth markets, extending our leadership in environmentally friendly technologies and in the field of safety, and developing and implementing new mobility concepts. 12 1 To Our Shareholders electric chairs Letter In all of this, one thing form clear A companys success stands or falls with the skills and commitment of its workforce. The employees of your company are doing a great job for that they deserve the thanks of the poster of Management. We will continue to systematically promote excellence in the future. One particular proposition target is the development of first-class female and international talent. Integrity is another issue that is gaining importance and not just at Daimler. What does that mean in a corporate context?In brief, it means that make a decent return and make returns decent are two sides of the same coin. Integrity is more than just formal compliance with laws and regulations. It is an ethical attitude , a discipline of internal compass that keeps us on the right path even in complex business circumstances. Many events of the past twelve months have affirm once again that one of the most important currencies is trust whether its in business or politics, in public or private life. Ultimately, Daimler owes its keep up success to its trusted relationships with customers, business partners, employees and neighbors and of course with you, our shareholders.We would like to sincerely thank you for your confidence in us. We will make every effort in 2012 to absolve that confidence once again. Sincerely, Dieter Zetsche 13 The Board of Management Andreas Renschler 53 Daimler Trucks Appointed until September 2013 Wolfgang Bernhard 51 Manufacturing and Procurement Mercedes-Benz Cars & Mercedes-Benz Vans Appointed until February 2013 Christine Hohmann-Dennhardt 61 Integrity and Legal Affairs Appointed until February 2014 Bodo Uebber 52 Finance & Controlling, Daimler Financial Servic es Appointed until December 2014 Thomas Weber 57 Group Research & Mercedes-Benz Cars Development Appointed until December 2013Wilfried Porth 53 Human Resources & moil Relations Director Appointed until April 2017 Dieter Zetsche 58 Chairman of the Board of Management, Head of Mercedes-Benz Cars Appointed until December 2013 14 15 Report of the supervisory Board Dear Shareholders, the supervisory Board dealt in detail with the operational and strategic development of the Daimler Group in seven concourses during the 2011 financial year. In the year 2011, the supervisory Board performed its tasks as laid down by applicable law, the Articles of Incorporation and its rules of procedure, and continually advised and supervised the Board of Management with the attention of the company.Following careful reviews and cites, the supervisory Board passed resolutions on numerous business matters for which its consent was required, such as investment and personnel planning, capital changes a t companies of the Group, investments and divestments, expansion of production capacities in existing cooperations, and the conclusion of contracts of particular importance for the Group. In addition, the supervisory Board examined for example whether the risk promulgate, the financial leveling and the annual financial statements were in conformance with requirements. The Board of Management also informed the supervisory Board about a large number of transactions not requiring the supervisory Boards consent and the two lineups discussed those matters in concert, for example, the further development of strategic programs in the various divisions and the status of various cooperation projects.The supervisory Board discussed the information and evaluations that were material for its decisions and suggestions together with the Board of Management. The Supervisory Board meetings were mendly watchful in know apart discussions of the members representing the employees and the member s representing the shareholders with the members of the Board of Management. In each meeting of the Supervisory Board, there was a supposed executive session, in which the members of the Supervisory Board were able to discuss topics in the absence of the members of the Board of Management. No member of the Supervisory Board attended slight than half of the meetings in the past financial year.The Chairman of the Supervisory Board was regularly informed by the Chairman of the Board of Management about all significant operating developments as well as personnel changes and appointments. Daimlers business activities continued to develop very successfully during the year 2011. Unit sales and revenues increased in almost all the automotive divisions, in some cases substantially. Earnings from ongoing operations were significantly higher than in 2010. The Mercedes-Benz Cars and Mercedes-Benz Vans divisions achieved their targeted rates of return already in the first half of 2011. The goo d business development generally continued in the second half of the year, although earnings were adversely alter by model changes, higher material costs and exchange-rates movements.Daimler is currently making substantial investments, with support from the Supervisory Board, in new technologies, new markets and new products, in order to strengthen the Groups competitive position for the future. A question of relevance for the work of the Supervisory Board throughout the year 2011 associate to the possibility to plan further developments and their stability. The general economic outlook, and in particular the situation in the financial markets, was marked by significant risks and uncertainties. An additional mover in the first half of the year was the hardto-assess impact of the natural disaster in Japan. The Board of Management and the Supervisory Board also care-fully monitored the economic situation in China, one of the Groups key markets.In the euro zone, the high levels of state and public-sector debt became increasingly important as factors causing uncertainty and restricting growth. In general, the Supervisory Board assessed the development during 2011 in absolute terms as positive, and in view of the risk described above, was in agreement with the risk-aware approach of the Board of Management. The Supervisory Board dealt in detail with the development of Daimlers share bell, and discussed at length with the Board of Management about its causes and suggestions, as well as the judge impact on the share scathe of strategic projects. 16 1 To Our Shareholders Report of the Supervisory Board Dr. Manfred Bischoff, Chairman of the Supervisory Board.In addition to the usual key financial metrics, the Board of Management regularly informed the Supervisory Board about important topics such as the Groups profitability, especially in terms of return on equity, and its liquidity situation, the internal control and risk instruction system including comp liance, the cost of risk in the financial services business, the development of commodity prices, especially of raw materials, and the general economic situation in the main sales markets, in particular in view of developments in the financial markets. The Supervisory Board also dealt with safeguarding the Groups long-term profitability, fundamental questions of corporate planning including financial, investment, sales and human resources planning, developments in the companies of the Group, revenue developments and the situation of the Group, as well as the ongoing implementation of measures to secure pioneering and sustainable mobility for the future.The latter was dealt with also considering current and future requirements under the heading of digital life, with special part to the Groups products and services. The Supervisory Board was occupied with these topics going beyond the operating business in close communication with the Board of Management and especially intensively in a two-day strategy workshop, which this year focused in particular on conditions and development opportunities in China in order to the right way reflect the special importance of the Chinese market. Cooperation between the Supervisory Board and the Board of Management. All the members of the Board of Management attended all the meetings of the Supervisory Board.In the meetings, there was an intensive and open exchange of opinions and information concerning the position of the Group, business and financial developments, fundamental issues of corporate policy and strategy, and development opportunities in important growth markets. either deviations from the planning were explained in detail to the Supervisory Board by the Board of Management. The members of the Supervisory Board regularly prepared for upcoming resolutions on transactions requiring Supervisory Board consent on the basis of documentation provided in advance by the Board of Management. They were supported by the r elevant committees, and discussed the actions and transactions upon which decisions were to be taken with the Board of Management.Furthermore, the Board of Management informed the Supervisory Board with the use of monthly business relationships and quarterly risk reports about the most important performance figures and risks and submitted the impermanent reports to the Supervisory Board. The Supervisory Board was kept fully informed of specific matters also between its meetings. As required in individual cases, following consultation with the Chairman of the Supervisory Board, the members were requested to pass resolutions in writing. In addition, the Chairman of the Board of Management informed the Chairman of the Supervisory Board in regular discussions about important developments and consulted with him on upcoming decisions. 17Topics discussed at the Supervisory Board meetings in the year 2011. In January 2011, the Supervisory Board dealt with equity-capital changes at subsid iaries of Daimler North America Corporation. In a meeting in February 2011, the Supervisory Board appointed Dr. Christine HohmannDennhardt, an ex-judge at Germanys Federal Constitutional Court, as a member of the Board of Management for the position of Integrity and Legal Affairs, which had been newly created by a resolution of September 2010. As of December 16, 2011, Bodo Uebber was reappointed as a member of the Board of Management with responsibility for Finance & Controlling and Daimler Financial Services.In the presence of the outer auditors, the preliminary key figures of the annual company and consolidated financial statements for 2010 and the dividend proposal to be made at the 2011 Annual Shareholders Meeting were discussed in the same meeting. The preliminary key figures for the year 2010 were announced at the Annual Press host on February 16, 2011. In another meeting held in February 2011, the Supervisory Board dealt with the annual company financial statements, the ann ual consolidated financial statements and the feature management report for Daimler AG and the Daimler Group, each of which had been issued with an unqualified audit opinion by the external auditors, as well as the reports of the scrutinize Committee and the Supervisory Board, the corporate presidential term report and the remuneration report and the proposal on the distribution of distributable profit.In preparation, the members of the Supervisory Board were provided with comprehensive documentation, some of it in draft form, including the Annual Report with the consolidated financial statements according to IFRS, the combined management report for Daimler AG and the Daimler Group, the corporate governance report and the remuneration report, the annual company financial statements of Daimler AG, the audit report of KPMG for the annual company financial statements of Daimler AG, for the consolidated financial statements and for the combined management report, the proposal of the Board of Management on the distribution of distributable profit, and the drafts of the reports of the Supervisory Board and of the Audit Committee. The Audit Committee and the Supervisory Board dealt with those documents in detail and discussed them intensively in the presence of the external auditors, who reported on the results of their audit and were available to result adjunct questions and to provide additional information.Following the final results of the review by the Audit Committee and its own review, the Supervisory Board declared its agreement with the results of the audit by the external auditors, determined that no objections were to be raised, and approved the financial statements and the combined management report as presented by the Board of Management. The company financial statements of Daimler AG for the year 2010 were thereby adopted. The Supervisory Board also consented to the proposal made by the Board of Management on the distribution of distributable profi t and approved the report of the Supervisory Board, the corporate governance report and the remuneration report in the current drafts.Furthermore, the Supervisory Board approved its proposed decisions on the items of the agenda for the 2011 Annual Shareholders Meeting. In addition, the Supervisory Board receive information on the status of antitrust investigations of European manufacturers of commercial vehicles by the EU Commission and approved an investment framework for the submission of a voluntary takeover bid for Tognum AG together with Rolls-Royce. Finally, the Supervisory Board dealt with topics of Board of Management remuneration and approved the external board positions and sideline business activities of the members of the Board of Management as presented in the meeting.Two Supervisory Board meetings were held in April. In the first of those two meetings, which was held straight after the Annual Shareholders Meeting, the Supervisory Board elected Dr. Manfred Bischoff as the Chairman of the Supervisory Board as previously announced in the election proposal made at the Annual Shareholders Meeting. Pursuant to the rules of procedure of the Supervisory Board, its Chairman also chairs the Mediation, Nomination and presidential Committees. To replace the departing Dr. Manfred Schneider, Dr. Jurgen Hambrecht was elected to the Mediation Committee and to the Presidential Committee. In the place of Dr. Manfred Schneider and Lynton R.Wilson, Dr. Paul Achleitner and Sari Baldauf were elected to the Nomination Committee. In addition, due to the resolution by the Annual Shareholders Meeting amending the Articles of Incorporation with regard to Supervisory Board remuneration, the Supervisory Board decided to amend the wording of the declaration of compliance accordingly, subject to the amended Articles of Incorporation being entered in the Commercial Register. In the declaration of compliance, the comment of the lack of a performancerelated component of remun eration includes an explanation of the remuneration paid to the Supervisory Board of Daimler AG. With the amendment o the Articles of Incorporation, the existing apportioning model was replaced with an additive model, in order to better reflect the generally increased requirements in particular with consideration of additional activities of Supervisory Board members in committees. In the second meeting in April 2011, the Supervisory Board dealt with the course of business and results of the first quarter, as well as with a status report on the situation in Japan, which had been updated since previously being dealt with in March 2011, in particular the situation of the Japanese companies of the Group and the local employees after the earthquake, tsunami and reactor accident. In addition, the Supervisory Board granted its consent to the closure of Treasury units in Belgium and to a capital increase for the car joint venture in China, Beijing Benz Automotive Co. , Ltd.In May, the Super visory Board was informed about the stage of the Tognum transaction and the increase in the price offered. 18 1 To Our Shareholders Report of the Supervisory Board In addition to discussing the business development and results of the second quarter, in its meeting in July, the Supervisory Board granted its consent for capital contributions to the German pension plan, for the execution of equity-capital changes at the subsidiary Daimler Trucks North America, and for the expansion of production capacity for the truck joint venture with Foton, a Chinese truck producer. In the same meeting, the Supervisory Board also dealt with the new pension plan and the topics for the upcoming strategy workshop.Furthermore, it reappointed Wilfried Porth as a member of the Board of Management with responsibility for Human Resources and as Labor Relations Director effective as of May 1, 2012. During the two-day strategy workshop in September, as every year, the Supervisory Board first of all received information on the stage of implementation of the strategic goals set in previous years by the Board of Management for Daimler AG and the divisions. Against the backdrop of the current economic situation, the Supervisory Board discussed the stage of implementation of projects initiated by the individual divisions, the positioning of the Group and its divisions with regard to the competition, and the brand and product strategies.Other key areas of the strategy workshops were growth opportunities in the various markets with a focus on China, analyses of competitors, status reports on the various cooperations, the latest trends in customer behavior, also with regard to the future development of urban mobility and the use of modern media and social networks, the overall technology and market strategy for safeguarding sustainable mobility, the technological development of internal-combustion engines, electric, hybrid and hydrogen drive systems, specific requirements placed on su ch drive systems in important markets, in China for example, management capacities and other human resources issues, especially in specific growth markets, and other strategic topics. In December, the Supervisory Board dealt in detail on the basis of comprehensive documentation with the operational planning for the years 2012 and 2013. This include discussion of existing opportunities and risks and the Groups risk management. The Supervisory Board also decided on the financing limits for the year 2012 and dealt with a progress report on EADS and the planned sale of 7. 5% of the shares in EADS to the KfW banking group.Other matters discussed in the December meeting included corporate governance and Board of Management remuneration. Corporate governance. Although the German Corporate Governance Code was not amended in the period under review, the Supervisory Board was continually occupied with the standards of good corporate governance, including the parking lot paper of the Europe an Commission on that subject. An important precondition for effective cooperation in the Supervisory Board in the sense of good corporate governance, in addition to the members prioritized specialist expertise, is their diversity to adequately reflect the Groups size and internationality in terms of nationality, gender, ethnic origin and experience.In connection with future proposals on candidates for election to the Supervisory Board, the Supervisory Board of Daimler AG pays attention to internationality and balance, especially with regard to gender, and sees this as a contribution to strengthening Daimlers claim to leadership in the automotive industry. With the election of Petraea Heynike, the Supervisory Board has achieved a proportion of 20% female members representing the shareholders, which is at least to be maintained and if possible increased in the coming years. The members of the Supervisory Board of Daimler AG are obliged to disclose potential conflicts of interest to the entire Supervisory Board and not to participate in discussing or voting on topics which could lead to a conflict of interest. There were no indications of any such potential conflicts of interest in 2011.In its meeting in April, the Supervisory Board decided on an amendment to its rules of procedure. The Codes suggestion that the maximum possible appointment period of 5 years should not be the rule with first-time appointments to the Board of Management will be complied with in the future First-time appointments and only those will generally be made for three years only. In its December meeting, the Supervisory Board updated and amended the wording of the rules of procedure of the Supervisory Board and its committees, and approved the declaration of compliance with the German Corporate Governance Code pursuant to Section 161 of the German Stock Corporation Act (AktG).With the two exceptions explained in the declaration, all the recommendations of the Code have been complied w ith and continue to be complied with. 19 The Supervisory Board last arranged for an externally moderated efficiency review to be carried out during the year 2010, thus fulfilling the requirement to brand out a regular review of its efficiency in accordance with its own rules of procedure and the German Corporate Governance Code. The results of the efficiency review presage very good cooperation within the Supervisory Board and with the Board of Management. There was no indication of any need for fundamental action or changes. However, some suggestions were made, which will be put into practice.Corporate governance at Daimler is described in detail in the Corporate Governance Report on pages 169 ff and in the Remuneration Report on pages 161 ff of this Annual Report. Personnel changes in the Supervisory Board. After the end of the Annual Shareholders Meeting held on April 13, 2011, a member representing the shareholders, Dr. Manfred Schneider, stepped down from the Supervisory Boar d of Daimler AG. As proposed by the Supervisory Board, Petraea Heynike was newly elected as a member of the Supervisory Board repre senting the shareholders with effect as of the end of that Annual Shareholders Meeting. Dr. Manfred Bischoff and Lynton R. Wilson, whose periods of office also ended at the end of the Annual Shareholders Meeting, were reelected.The election proposal of the Supervisory Board to the Annual Shareholders Meeting was based on a recommendation made by the Nomination Committee and a corresponding resolution by the members of the Supervisory Board representing the shareholders. Personnel changes in the Board of Management. In a meeting in February 2011, as mentioned above, the Super visory Board appointed Dr. Christine HohmannDennhardt, an exjudge at the German Federal Constitutional Court, as a member of the Board of Management for the position of Integrity and Legal Affairs, which was newly created by resolution of September 2010, for a period of three years as of February 16, 2011. Bodo Uebber was reappointed as a member of the Board of Management responsible for Finance & Controlling and Daimler Financial Services for a further three years as of December 16, 2011.In the Supervisory Board meeting in July 2011, in line with the new regulation on periods of service for reappointments, Wilfried Porth was reappointed for another five years as a member of the Board of Management responsible for Human Resources and as Labor Relations Director as of May 1, 2012. Audit of the 2011 financial statements. The financial state ments of Daimler AG and the combined management report for the Company and the Group for 2011 were duly audited by KPMG AG, Wirtschaftsprufungsgesellschaft, Berlin, and were given an unqualified audit opinion. The same applies to the consolidated financial statements for 2011 prepared accord ing to IFRS, which were supplemented with additional notes.In the presence of the auditors in a meeting in early February 2012, the Supe rvisory Board discussed the preliminary key figures of the annual company and consolidated financial statements for 2011 and the dividend proposal to be made at the 2012 Annual Shareholders Meeting. The preliminary key figures for the year 2011 were announced at the Annual Press Conference on February 9, 2012. In another meeting in late February 2012, the Supervisory Board dealt with the annual company financial statements, the annual consolidated financial statements and the combined management report for Daimler AG and the Daimler Group, each of which had been issued with an unqualified audit opinion by the external auditors, as well as the reports of the Audit Committee and the Supervisory Board, the corporate Report on the work of the committees The Presidential Committee convened four generation in 2011.It dealt primarily with corporate governance topics and ques tions of remuneration, as well as personnel matters of the Board of Management. As in previous years, compliance ta rgets constituted part of the individual target agreements of the members of the Board of Management. The Audit Committee met seven times in 2011. Details of those meetings are provided in a separate report of this committee (see page 158 ff). The Nomination Committee convened twice in 2011. Among other matters, it prepared a recommendation for the Supervisory Boards proposal on a candidate for election to the Supervisory Board of Daimler AG representing the share holders.The proposal gave due consideration to stipulations regarding the structure, orientation and qualification profile of the members of the Supervisory Board representing the shareholders and to corporate governance requirements. As in previous years, the Mediation Committee, a body required by the provisions of the German Codetermination Act (MitbestG), had no occasion to take any action in 2011. The chairmen of the committees informed the members of the Supervisory Board about the activities of the committees and t heir decisions, in each case in the Supervisory Board meeting following such decisions. 20 1 To Our Shareholders Report of the Supervisory Board governance report and the remuneration report, and the proposal on the distribution of distributable profit.In preparation, the members of the Supervisory Board were provided with comprehensive documentation, some of it in draft form, including the Annual Report with the consolidated financial statements according to IFRS, the combined management report for Daimler AG and the Daimler Group, the corporate governance report and the remuneration report, the annual company financial statements of Daimler AG, the audit report of KPMG for the annual company financial statements of Daimler AG, for the consolidated financial statements and for the combined management report, the proposal of the Board of Management on the distribution of distributable profit, and the drafts of the reports of the Supervisory Board and of the Audit Committee. The Au dit Committee and the Supervisory Board dealt with those documents in detail and discussed them intensively in the presence of the external auditors, who reported on the results of their audit and were available to answer supplementary questions and to provide additional information.Following the final results of the review by the Audit Committee and its own review, the Supervisory Board declared its agreement with the results of the audit by the external auditors, determined that no objections were to be raised, and approved the financial statements and the combined management report as presented by the Board of Management. The company financial statements of Daimler AG for the year 2011 were thereby adopted. The Supervisory Board also consented to the proposal made by the Board of Management on the distribution of distributable profit and approved the report of the Supervisory Board, the corporate governance report and the remuneration report in their current drafts.Furthermore, t he Supervisory Board approved its proposed decisions on the items of the agenda for the 2012 Annual Shareholders Meeting. Appreciation. The Supervisory Board thanks all of the employees and the management of the Daimler Group for their personal contributions to the successful year 2011. Special thanks are due to a longstanding member of the Supervisory Board, Dr. Manfred Schneider, who stepped down in April after many years of close involvement and exceptional personal commitment to the Group. Stuttgart, February 2012 The Supervisory Board Dr. Manfred Bischoff Chairman 21 The Supervisory Board Dr. Manfred Bischoff Munich Chairman of the Supervisory Board of Daimler AG Other supervisory board memberships/directorships Fraport AG Royal KPN N. V.SMS GmbH Chairman UniCredit S. p. A. Voith GmbH Chairman Erich Klemm* Sindelfingen Chairman of the General works Council, Daimler Group and Daimler AG Deputy Chairman of the Supervisory Board of Daimler AG Dr. Paul Achleitner Munich Member o f the Board of Management of Allianz SE Other supervisory board memberships/directorships Bayer AG RWE AG Allianz Investment Management SE Chairman Allianz Global Investors AG Sari Baldauf Helsinki Former Executive Vice President and General Manager of the Networks Business Group of Nokia Corporation Other supervisory board memberships/directorships Hewlett-Packard Company F-Secure Corporation Fortum OYj Chairwoman Dr.Clemens Borsig capital of Kentucky am Main Chairman of the Supervisory Board of Deutsche Bank AG Other supervisory board memberships/directorships Linde AG Bayer AG Emerson Electric Co. Prof. Dr. Heinrich Flegel* Stuttgart Director Research Materials, Lightweight convention and Manufacturing, Daimler AG Chairman of the Management Representative Committee, Daimler Group Dr. Jurgen Hambrecht Ludwigshafen Former Chairman of the Board of Executive Directors of BASF SE Other supervisory board memberships/directorships Deutsche Lufthansa AG Fuchs Petrolub AG Chairman Tru mpf GmbH + Co. KG Petraea Heynike Vevey Former Executive Vice President of the Executive Board of Nestle S. A. since April 13, 2011) Other supervisory board memberships/directorships Schulich School of Business Jorg Hofmann* Stuttgart German Metalworkers Union (IG Metall), District Manager, Baden-Wurttemberg Other supervisory board memberships/directorships Robert Bosch GmbH Heidelberger Druckmaschinen AG Dr. Thomas Klebe* Frankfurt am Main General Counsel of the German Metalworkers Union (IG Metall) Other supervisory board memberships/directorships Daimler Luft- und Raumfahrt Holding AG ThyssenKrupp Materials International GmbH Gerard Kleisterlee Amsterdam Former President and CEO of Royal Philips Electronics N. V. Other supervisory board memberships/directorships Vodafone Group Plc. Chairman De Nederlandsche Bank N. V. Royal Dutch Shell Plc. Dell Inc.Jurgen Langer* Frankfurt am Main Chairman of the Works Council of the Frankfurt/Offenbach Dealership, Daimler AG 22 1 To Our Share holders The Supervisory Board Ansgar Osseforth* Sindelfingen Manager Mercedes-Benz Research and Development Member of the Works Council, Sindelfingen Plant, Daimler AG until November 30, 2011 Valter Sanches* Sao Paulo Secretary of International Relations of Confederacao Nacional dos Metalurgicos/CUT Stefan Schwaab* Gaggenau Vice Chairman of the General Works Council, Daimler Group and Daimler AG Vice Chairman of the Works Council, Gaggenau Plant, Daimler AG Jorg Spies* Stuttgart Chairman of the Works Council, Headquarters, Daimler AG Lloyd G.Trotter Plainville Former Vice Chairman General Electric President & CEO of the General Electric Groups Industrial Division Managing Partner, Founder, GenNx360 Capital Partners Other supervisory board memberships/directorships PepsiCo Inc. Textron Inc. syncreon Holdings Ltd. syncreon. US Holdings Inc. syncreon. US Inc. Dr. h. c. Bernhard Walter Frankfurt am Main Former Spokesman of the Board of Management of Dresdner Bank AG Other supervisory b oard memberships/directorships Bilfinger Berger SE Chairman Deutsche Telekom AG Henkel AG & Co. KGaA Uwe Werner* Bremen Chairman of the Works Council, Bremen Plant, Daimler AG Lynton R. Wilson Toronto Chairman of the Board of CAE Inc. Chancellor of McMaster University Retired from the Supervisory Board Dr. Manfred Schneider Leverkusen Chairman of the Supervisory Board of Bayer AG (retired on April 13, 2011)Committees of the Supervisory Board Committee pursuant to Section 27 Subsection 3 of the German Codetermination Act (MitbestG) Dr. Manfred Bischoff Chairman Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* Presidential Committee Dr. Manfred Bischoff Chairman Erich Klemm* Dr. Jurgen Hambrecht Dr. Thomas Klebe* Audit Committee Dr. h. c. Bernhard Walter Chairman Erich Klemm* Dr. Clemens Borsig Stefan Schwaab* Nomination Committee Dr. Manfred Bischoff Chairman Dr. Paul Achleitner Sari Baldauf * Representative of the employees 23 Daimler Shares The spread of the sovereign-debt crisis and growing uncertainty about ongoing economic developments caused high volatility in the capital markets. Daimlers share price fell significantly during the year 2011.In view of a repeated increase in net profit, the Board of Management and the Supervisory Board propose a higher dividend of 2. 20 per share (prior year 1. 85). 1. 01 Development of Daimlers share price and major indices End of 2011 End of 2010 11/10 % change -33 -15 -17 +6 -17 -24 Daimlers share price (in euros) DAX 30 Dow Jones Euro STOXX 50 Dow Jones Industrial Average Nikkei Dow Jones STOXX Auto Index 33. 92 5,898 2,317 12,218 8,455 259 50. 73 6,914 2,793 11,578 10,229 341 Turbulent year on global stock markets. Stock markets continued their very volatile and disparate development in 2011. Against the backdrop of positive economic developments and encouraging company results, the upward trend of the previous year at first continued at the beginning of 2011.A number of negative factors such as the worsening debt crisis in the euro zone, the violent conflicts in North Africa and the Middle East, the natural disaster in Japan and growing fears of ostentation then led to sharp falls in share prices in March. However, following good quarterly results of companies in Europe and the linked States, stock markets get quickly and reached their peaks for the year in May. After moving sideways for several months, share prices generally declined at the beginning of August due to the weaker economic outlook. The aggravate financial crisis in Europe and the downgrading of the coupled States creditworthiness raised market fears of a renewed recession during the autumn.As a result, the markets remained very volatile. The index of the most important stocks in the euro zone, the Dow Jones Euro STOXX 50, fell significantly, especially in the second half of 2011, and lost 17% over the full year. Germanys main index, the DAX, lost 15%. In the United States, the Dow Jones climbed by 6% over the year. The Nikkei index in Japan closed 2011 down 17% compared with a year earlier. Volatile development of Daimlers share price in 2011. Automotive stocks made a positive start to the year 2011. Our share profited at the beginning of the year from good unit sales in December and the encouraging data from the US truck market.Daimlers share price peaked for the year at 58. 46 on January 18. This was followed by a phase of consolidation. Growing uncertainty had a disproportionately strong impact on the price of cyclical stocks such as Daimlers. Nonetheless, our share price remained at the level it had reached at the end of 2010 until the end of July, despite negative factors such as the debt crisis in Europe, the natural disaster in Japan and the conflicts in North Africa and the Middle East. Share prices then fell significantly in August. This phase saw strong selling but only a weak propensity to buy. In that trading environment, economically sensitive automotive stocks suffered sharp loss es.Although good unit sales were reported during the summer break, investors especially in the United States remained very risk averse and reduced the proportion of what they regarded as risky 1. 02 In euros Net profit Key figures per share 2011 2010 11/10 % change +24 +24 +19 +9 -33 +7 -4 5. 32 5. 31 2. 20 38. 77 33. 92 58. 46 29. 16 4. 28 4. 28 1. 85 35. 62 50. 73 54. 87 30. 35 Net profit (diluted) Dividend Equity (December 31) Xetra share price at year end 1 Highest 1 utmost 1 1 Closing prices 24 1 To Our Shareholders Daimler Shares European stocks in their portfolios. But, benefiting from the positive development of the German stock market and the publication of good third-quarter results in line with market expectations, Daimlers share price climbed again significantly in October within a very volatile environment.The repeated increase in uncertainty about a resolution of the euro crisis caused the stock markets and automotive stocks to fall again temporarily in November. During this phase, the price of Daimlers shares reached its low for the year of 29. 16 on November 23. After a brief recovery, our share price remained flat in December and closed the year at a price of 33. 92 on December 30. ? 1. 01 Our share thus fell by 33% over the full year, which is a weaker performance than the Dow Jones STOXX Auto Index (-24%) and the DAX (-15%). Daimlers market capitalization at the end of 2011 was 36. 2 billion. In the first several weeks of the year 2012, Daimlers share price climbed significantly. Dividend of 2. 20. ? 1. 2 The Board of Management and the Supervisory Board will propose to the Annual Shareholders Meeting to be held on April 4, 2012 that in view of the good business development the dividend should be increased from 1. 85 to 2. 20 per share. The total dividend payout will thus amount to 2,346 million (prior year 1,971 million). Broad shareholder structure. ? 1. 07 Daimler continues to have a broad shareholder base of approximately 1. 0 milli on shareholders. The number of shareholders remained stable compared with 2010, so there was no continuation of the trend of falling shareholder numbers that occurred in previous years. There was a steadily growing demand for our shares from private investors during the second half of 2011, mainly in Germany. Kuwait Investment Authority holds 6. 9% of Daimlers shares and the Renault-Nissan adhesiveness holds 3. 1%.Aabar Investments PJS, Abu Dhabi (Aabar), notified us in October 2011 that its Daimler voting rights had fallen below the notification threshold of 5% and amounted to 4. 99998% at that time. This was caused by a slight increase in Daimlers share capital due to the exercise of stock options. In February 2012, Aabar notified us that the number of Daimler shares it physically owned had decreased to approximately 32. 7 million, alike to a shareholding of 3. 07%. In connection with the respective shareholding notifications, Aabar also informed us that it has the right to rede livery of the difference between the approximately 32. 7 million shares it physically owns and the 96. 4 million shares it originally acquired. In connection with its shareholding, Aabar entered into a series of financing transactions.As of 1 February 2012, the new rules pursuant to the German Securities employment Act (WpHG) require separate incremental disclosures of certain elements of these transactions, which lead to double-counting with respect to parts of Aabars total shareholding. Together with shares lent to third parties in connection with financing transactions for which Aabar has a right of redelivery, Aabar still holds 9. 04%. BlackRock Inc. , New York, informed us in August 2011 that it had exceeded the 5% notification threshold as defined by Germanys Securities Trading Act (WpHG) and that its Daimler voting rights amounted to 5. 7% as of August 11, 2011. Capital Research and Management Company of Los Angeles, which notified us in May 2010 that it held 3. 1% of our sh ares, is still above the 3% notification threshold stipulated by the WpHG.The treasury shares held by Daimler at the end of 2010 (approximately 0. 2 million shares worth about 7 million) were used during the year under review to satisfy the claims of former AEG shareholders from arbitration proceedings. In total, institutional investors hold 67% of our share capital and private investors hold 20%. nigh 69% of our equity are in the hands of European investors and approximately 19% are held by US investors. ? 1. 08 1. 03 In euros 65 60 55 50 45 40 35 30 25 20 Daimler share price (high/low), 2011 1/11 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11 11/11 12/11 1. 04 140 130 120 110 100 90 80 70 60 50 Share price index 2/31/10 2/28/11 4/29/11 6/30/11 8/31/11 10/31/11 12/31/11 Daimler AG Dow Jones STOXX Auto Index DAX 25 1. 05 Key figures End of 2011 End of 2010 11/10 % change Share capital (in millions of euros) Number of shares (in millions) thereof treasury shares Market capitalization (in billions) )of euros) Number of shareholders (in millions) Weighting in share index DAX 30 Dow Jones Euro STOXX 50 Long-term credit ratings Standard & Poors Moodys Fitch DBRS 3,060 1,066. 3 0 36. 2 1. 0 3,058 1,065. 6 0. 2 54. 0 1. 0 +0 +0 -100 -33 0 The weighting of Daimler shares in major indices decreased during 2011 due to the negative development of our share price.In the German DAX 30 index, our stock was ranked in seventh position with a weighting of 5. 93% at the end of the year (end of 2010 7. 51%). ? 1. 05 In the Dow Jones Euro STOXX 50, Daimler shares were represented with a weighting of 2. 26% (end of 2010 2. 88%). Daimler shares are listed in Frankfurt and Stuttgart. Stock-exchange trading in Germany in the year 2011 amounted to 1,728 million shares (2010 1,492 million). In addition, Daimler shares are increasingly traded on multilateral trading platforms and in the over-thecounter market. Substantially increased participation in employee share program. In March 20 11, eligible members of the workforce were once again able to acquire employee shares.A price incentive that was granted for the first time and bonus shares helped to increase the number of participants to 32,200 employees, who acquired a total of 610,300 shares (2010 19,400 employees acquired 350,700 shares). Annual Shareholders Meeting approves managements proposals with large majorities. Our Annual Shareholders Meeting held on April 13, 2011 at the Berlin International Congress Center (ICC) was attended by approximately 5,100 shareholders (2010 4,700). With 43. 3% of the share capital represented at the Annual Meeting, shareholder representation (attendance plus absentee votes) was higher than in the prior year (40. 3%). In the voting on the items of the agenda, the shareholders adopted the recommendations of the management with large majorities.The shareholders

Aurora Research Essay

Our countrys natural resources are the cornerstones of our progress. It is only fitting that we do all that we can to protect and conserve them. The Philippines is a global precession for the conservation of marine biodiversity. The country is also highly dependent on marine resources, with more than one million people directly dependent upon the fisheries sector. BALER, cockcrow , Philippines A marine research center that would lot continuing research and experimentation on the culture and propagation of native marine species and develop high-value products from indigenous marine and aquatic species in the obligation has been set up in this capital town. Sen. Edgardo Angara said that Aurora Marine Research Center has been established in coordination with the Bureau of Fisheries and Aquatic Resources, National Museum, Aurora State College of Technology and the Inter-Agency Committee on Marine Research Center.Its 330-kilometer coastline, steady rainfall, rich collection of flora and living creature and Hawaii-like weather, the province has natural growth potentials for fisheries development with the AMRC, a perfect complement to the province rich marine resources. R.A. 9441 authored in the Senate by Angara and in the House of Representatives by House Deputy Majority Leader Juan Edgardo Angara. He said the AMRC would seek t improve brisk technology for maximizing income potentials of the coastal community and the angle industry and encourage the culture of marine species native to the province. He said that major fish species abound in the province from Dilasag to Dingalan such as low marlin, lobster, octopus, tuna and even reef fishes. In addition, the province has five marine protected areas in Dibut MPA, Dibutunan MPA, Diguisit-Puntin Marine Protected Area and the Ditangol and Mapalad-Dibaray bay Fish Sanctuaries. rehearsal OF THE PROBLEM* Weak Institutional and Legal Capacities for Biodiversity in the Philippines * Many species endemic to the countr y are threatened or endangered. * Exploitation too much of flora, animal and marine life. * Occurring different effect of climate change to marine biodiversity. * Amid warnings of a new wave of red tide hitting several coastal areas in the Philippines OBJECTIVES* Provide crucial insight on how to preserve and protect our marine ecosystems. * Create a database containing valuable data on the biodiversity, habitat, abundance, and overall status of the provinces marine resources. * The marine research, with the technical assistance of the Bureau of Fisheries and Aquatic Resources of the Department of Agriculture and such other agencies involved in marine research, shall conduct continuing research and experimentation on the culture and propagation of native marine species especially as they apply to the peculiarities and characteristics of local conditions, for the purpose of improving existing technology and for maximizing income potentials of the fishing industry.* Take such steps a s may be necessary to encourage the culture of marine species native t o the province and thereby promote and attract investments in this field of economic endeavor by providing through the facilities of the breeding component of the center, the application of the technologies true by the research component of the center and ensure the ready and steady suppIy of spawners, fries and fingerlings t o those engaged in this industry.

Biological Importance of Water

The Biological impressiveness Of Water Water plays a huge role in our lives, the molecule which is comprised of two atoms of hydrogen and cardinal atom of oxygen bonded in concert has many complex properties. The molecule maintains a bent shape receivable to its tetrahedral arrangement and the negatively charged lone pair of electrons on the oxygen. The electrons from both hydrogen and oxygen are get together covalently but the difference in electronegativity lets the electrons from hydrogen get pulled slightly toward the oxygen thusly fashioning the hydrogen positive and the oxygen negative (a dipole molecule).Hence pissing being a frosty molecule, the result of this lets water get attracted to other icy molecules and more importantly to other water molecules. hydrogen bonds form in-between these polar molecules. The many unique properties water withholds will be discussed in this search varying from its thermal properties to its solvent properties. The polar molecule att racts other polar water molecules. The slightly negative oxygen is attracted to the slightly positive hydrogen.Weak hydrogen bonds connect them. Electrons are pulled closer to oxygen fashioning oxygen negative and hydrogen positive and accordingly polarised. Solvent properties Since water is polarized it attracts ions and other polarized molecules. Water bed collect around the molecule separate it making the chemicals able to move freely around and reply with other chemicals. For example when NaCl enters water they dissociate into ions (Na+) and (Cl-), this occurs because both ions are more attracted to water dipoles.The water molecules outsmart the ions therefore making it hydrated, the molecules are bound providing a osmotic surface. This process takes place withen animals and plants. In regularize for a plant to abssorb minerals from the soil and for the blood(waterbased) to transport glucose, amino acids and minerals. Without this soloution living orgasisms wouldnt be able to material survie due to lack of nutrients. All metablic reactions happen in this soloution, such a respiration, excretion and photosythesis.In the context of use that a molecules intermoleculer bonds are to strong the charged surface norm all(prenominal)y gets attracted to water which would then remain isolated, this therefore avoids them joining collodical suspension. The plasma in your blood is a example of a collodical suspension as it carries all the nurtirents and elctrolytes but doesnt fuse with the red blood cells. Thermal properties A realtively oversize proportion of faculty is needed to increase the tempreture of water (high heat capacity) because of the large amounts of hydrogen bonds water pocesses.The more water pith there is the harder it is to change the tempreture. Due to the high water content inside our bodies changing tempreture is a behind process, making maintaing a stable body tempreture easy, water acts as a buffer. This is obviously a avail so enzy mes can work at there optium tempreture. When sweating occurs a lot of heat cypher escapes via evaperation making it a good cooling mechanism and helping organisms mantian the optium body tempreture which is vital to endothermic organisms. denseness and freezing propertiesWhen water is solid , its less dense then it was when it was in liquid form. Ice floats because it is around 9% less dense than liquid water. The density of water starts to decrease after 4 celsus and therefore starts to float, insulating water particals below it. As water cools below 4C, the hydrogen bonds adjust to hold the negatively charged oxygen atoms apart. This produces a crystal lattice. If it wasnt for density being less dense water would sink and the whole ocean would freeze killing water life and reducing the circulate nutrients in oceans.When water freezes is expands inorder to make space for more hydrogen bonds. Water stays liquid through a large tempreture range which helps water animals live. Hig h surface tension and cohesion Since water moves together in long unbroken columns through plants (xylem tissue)- the low viscosity allows water to drift easily. Transpiration steam occurs in soloution and is held together by cohesion. Water molecules attach to the xylem vessel showing the use of adhesion(because both water and cellulose are polar molecules there is a strong attraction for water within the hollow capillaries of the xylem).The guard cell is pear-shaped because it has an increase in turgor pressure water enters the central vacuole by osmosis. The cohesion of water molecules creates a large surface tenison ontop of the water letting small organisms use it as a habitat. Water also do the support of mammals due to the waterfilled tissue which boosts are skeletal support. All of these properties show that water has great biologic importance and is fundamentally vital for any living organisms to survive.